Hello and welcome to the world of visual storytelling for technical audiences.
I'm the Regional Lead (North America) for Developer Relations at Microsoft. I build and execute programs that empower and support our developer and IT audiences across student, startup and professional contexts. I am data-driven and technology-agnostic. And I am passionate about communicating ideas to diverse audiences in relatable ways (so they have clarity of understanding) that easy to recall (and can translate awareness into actionable learning).
Visual StorytellingThis is why I began this journey into exploring ideas for visual storytelling.
Here are some observations and facts that I learned recently.
- According to this Aug 1, 2017 article - there are many kinds of learning. Visual learners need pictures, graphs and visual cues to help them synthesize information. auditory learners need to hear the information in order to process it. And kinesthetic leaners need to perform an activity in order to grasp the concept. For the technology ecosystem this means there is value to visual notes and storytelling, audio podcasts and video tutorials, and hands-on workshops -- each of which can resonate with different subsets of the audience.
- And according to this Visual Teaching article, 65% of the population are visual learners (as of 1998) - with increasing access to audio-visual content platforms and tools, this percentage is likely higher. By contrast only 10% were auditory learners. Other facts they share - the brain processes visual information 60,000 times faster than text and visual aids improve learning by 400 percent and can improve subsequent recall (e.g., with 90% accuracy shown after 72 hours for 2500 pictures that were looked at for just 10 seconds).
When we think about technology development, it is well known that the starting point for everything lies in the technical documentation. This could be the formal "docs" provided by the product team, or the various talks, tutorials and workshops created by community and industry experts that show applied learning of those concepts. How could visual storytelling impact the clarity, consistency and recall of technical documentation?
Join me on this blog as I explore all the facets of visual storytelling through the lens of learn by doing. We'll explore ideas for sketching, infographics, iconography, typography, calligraphy and whimsy. And we'll amplify interesting and inspiring creative technologists who are blazing new trails in helping visual learners and makers worldwide skill up on their creativity.
Let's go #SketchTheDocs